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The Origin of Perfect Fit Chocolate

"I had always talked about wanting to start the business of Perfect Fit Chocolate but had never actually executed it. One night at dinner one of my friends suggested that I go for it. I wanted to but had no idea what to name it. They suggested naming it “Perfect Fit Chocolate because it’s a perfect fit for your lifestyle”. I liked this idea and kept it, but the trademark lawyer did not think we would be able to trademark “Perfect Fit Chocolate”. Once again needing a name I decided to google chocolate and see what came up. “Socolata” was one of the first results that came up. My friends and I liked the way it sounded, and the rest is history."